Palace Cinemas LCMall

Films are fascinating because they are, in some sense, formless, just like water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Just like water, a film can be fierce and mild; it can reject or reflect. Whether one will end up floating over it or getting drowned by it is not by choice but by chance. If rowing seems futile, maybe you should just go with the flow.

A great film creates ripples, ripples that reach to your heart and sync with the rhythm of your pulse. In the Broadway Cinema in Shanghai Palace, this concept is brought to life through the meticulous adoption of various colours, materials and shapes that resemble water, so guests who enter this space can “go with the flow” and be moved by the pulse of each film.